Introduction to advertising

 Answer the following questions on your blog:

1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here.

It uses Toderolvs theory of equilibrum.Such as a narrative where everyone is calm in their households.The disruption is then when a letter comes through.The new equilibrium is the aftermath of people finding out if they are a marmite lover or not.

2) What persuasive techniques are used by the Marmite advert?

Techniques such as a catchy slogan,repetition and a sense of emotional appeal

3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’?

Advertising works through creating desires rather then satisfying real needs.

4) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to?

They refer it to as when people look to others to decide how they should feel or behave.

5) How has Marmite marketing used intertextuality? Which of the persuasive techniques we’ve learned can this be linked to?

They use intertexuality by referencing other adverts,cultural trends or social debates to engage their audiences.

6) What is the difference between popular culture and high culture? How does Marmite play on this?

Popular culture refers to media and products that are widely accessible and enjoyed by people.High culture refers to elite or intellectual forms like classics

7) Why does Marmite position the audience as ‘enlightened, superior, knowing insiders’?

The jokes marmite makes are seen to be inside jokes that only people who like marmite/seen adverts would be able to understand which makes them feel as part of a group

8) What examples does the writer provide of why Marmite advertising is a good example of postmodernism?

It follows trends of people which makes people feel less bored of the advert and enjoy it more which leads them to buying marmite.