Advertising: David Gauntlett and masculinity
David Gauntlett: academic reading Read this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? Women no longer being expected to stay at home as housewives. Men not always being seen as the sole breadwinner. Greater acceptance of women having careers and independence. More open attitudes toward sexuality and non-traditional relationships. Media showing women in positions of power and leadership. 2) How does Gauntlett suggest the media influences the way we construct our own identities? He displays that media provides tools and resources that allow people to construct their meanings and identites 3) What does Gauntlett suggest regarding generational differences? Is it a good thing th...