Introduction to advertising
Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. It uses Toderolvs theory of equilibrum.Such as a narrative where everyone is calm in their households.The disruption is then when a letter comes through.The new equilibrium is the aftermath of people finding out if they are a marmite lover or not. 2) What persuasive techniques are used by the Marmite advert? Techniques such as a catchy slogan,repetition and a sense of emotional appeal 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? Advertising works through creating desires rather then satisfying real needs. 4) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? They refer it to as when people look to others to decide how they should feel or behave. 5) How has Marmite marketing used intertextuality? Which of the ...