Advertising: Score hair cream CSP
Complete the following tasks and wider reading on the Score hair cream advert and masculinity in advertising. Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising - Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home you can download it here if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Advertising in the 1960s shifted from simple product information to more lifestyle based aspirational selling which helps to engage an audience.By using humour,sexuality and bold visuals.The Score hair cream advert reflects this through its provocative imagery,sexual innuedo and focus on male desirability rather than ...