MIGRAIN assessment 1 - learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

www-overall a good attempt for this assessment.In particular ,your q1 analysis of the unseen media product is good.

ebi-can you develop your knowledge of genre theories-make flashcards (see mark scheme for guidance)

2) Read the mark scheme carefully (this will be posted on your Google Classroom. Identify at least one potential point that you missed out on for each question in the assessment.

q1-Barthes’ enigma and action codes: gun, tower blocks, review quotes.

q2-• Nike advert is deliberately ambiguous with character’s anonymity allowing anyone to imagine themselves as the winner of the ‘Showdown’, working hard to succeed. This reflects dominant British values and ideologies concerning the importance of hard work, the possibility of social mobility and rising to the top. The ‘rising sun’ sky in the background reinforces this possibility of success.

q3-Genre important for audiences: expectations of narrative, character, plot, style and content;

selection and rejection of texts – audience pleasures/gratifications; allows comparison and

discussion of media products; recognise developments and evolution in genres.

3) Read this exemplar response from a previous Year 12 (an A grade) - note this was a slightly different paper in terms of the question wording and also had an additional question 4 (we've updated it to better reflect recent exams). Identify at least one potential point for questions 1-3 from this student's paper that you could have mentioned in your assessment. 

q1-include different narrative techniques

q2-speak more about the nike advert

q3-include more genre techniques

4) Did you get any media terminology or theory wrong in the assessment? Make a note of it here for future revision, including theories/terminology that you could have used but didn't.

-genre theories

-social and cultural context

5) Identify your weakest question and write three bullet points that would improve on your original response. Use the mark scheme and exemplar paper to identify these points - particularly focusing on the anticipated content and the top level descriptors.

question3:

• Genre important for audiences: expectations of narrative, character, plot, style and content; selection and rejection of texts – audience pleasures/gratifications; allows comparison and discussion of media products; recognise developments and evolution in genres.

• Genre important for producers/industries: ‘template’ for producers; attracting audiences; economic reassurance (certain TV/film genres reliably popular); marketing purposes;

• Neale “repetition and difference” – allows producers to evolve genre but maintain audience; Abercrombie “television producers set out to exploit genre conventions... economic sense”

... “Genres permit the creation and maintenance of a loyal audience.”