audience classification
Psychographics: presentation
In pairs, you are going to investigate one of Young and Rubicam’s Psychographic groups.
You need to put together a presentation in which you create an example couple for that particular psychographic group and suggest what their media consumption might involve.
Note: You need to publish the tasks on each of your blogs individually.
Structure
Who you are working with:alezay
The psychographic group you are researching:mainstreamers
Introduce your example couple that represents your group:
1) Make up their names:serine,sage
2) Where do they work/study?business owner,teacher
3) What do they do in their spare time?go to the gym,reading
Now suggest their media consumption:
Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
In pairs, you are going to investigate one of Young and Rubicam’s Psychographic groups.
You need to put together a presentation in which you create an example couple for that particular psychographic group and suggest what their media consumption might involve.
Note: You need to publish the tasks on each of your blogs individually.
Structure
Who you are working with:alezay
The psychographic group you are researching:mainstreamers
Introduce your example couple that represents your group:
1) Make up their names:serine,sage
2) Where do they work/study?business owner,teacher
3) What do they do in their spare time?go to the gym,reading
Now suggest their media consumption:
Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
-newspapers
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
-podcasts
-educational shows
-BBC
-radio
1) Post the details from your psychographics presentation (details in the blogpost above) to your blog with all details of the couple you created and their media consumption (it needs to be on your blog individually but can be a duplicate of your partner's post).
Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
-both own a phone laptop tablet and TV
-visit BBC website
-Tiktok,instagram
1) Media Factsheet
Read Media Factsheet 232 - Approaches to Studying Audiences. You'll find all our factsheets in our Media Factsheet archive: M:\Resources\A Level\Media Factsheets. You can also access them online here if you use your Greenford Google login. Read the factsheet and answer the following questions:
1) How is audience defined in the Factsheet?
Individual people who consume a media product
2) What does the infographic for Gen Z in the age of Covid-19 suggest about the media Gen Z consumes?
-online videos
-video games
-tv
-social media
3) How do media companies target and measure their audience in the digital age?
They use organisations to tell them what their audience consume on a regular basis and provide media based on this content to target their audience and make a profit against them
4) What did the NRS used to do and what does PAMCO do now?
NRS-collect demographics based on people who read newspapers
PAMCO-collects information based on people who consume print and digital magazines+newspapers
5) How are demographics and psychographics defined in the factsheet?
demographics-simple information
psychographics-lifestyle of an audience
2) Psychographics presentation and reflection
1) Post the details from your psychographics presentation (details in the blogpost above) to your blog with all details of the couple you created and their media consumption (it needs to be on your blog individually but can be a duplicate of your partner's post).
https://docs.google.com/presentation/d/13HSs1MzzK9QKrfthiuHcOVK5eraJ37WTO3LbNY9z71M/edit?usp=sharing
2) Reflect on what you have learned about psychographics. Which psychographic groups do you feel best fit YOUR lifestyle and personality? Explain how and why you made your decision and provide evidence justifying this.
I feel like i fit into the category of mainstreamers.This is because i like to base my day to day life on how others base their life in order to fit in with everyone else.
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