representation
Read the Media Magazine feature 'Representation old and new'. This is in MM51 on page 6 - go to our Media Magazine archive to find the article. Complete the following tasks: 1) Why is representation an important concept in Media Studies? Media texts construct our understanding of the world and society 2) How does Stuart Hall's theory of preferred and oppositional readings fit with representation? It displays if a person would be positively represented or negatively represented in media. 3) How has new technology changed the way representations are created in the media? -people can become opinion leaders -biased news -usage of ai 4) What example is provided of how national identity is represented in Britain - and how some audiences use social media to challenge this? Representation: Traditional, "old world" versions of Britishness are frequently used in media and popular culture, which can fail to reflect contemporary, multicultural Britain. This often equa...
