reception theory
Part 1) Applying Reception theory to adverts Look back at the adverts you have been analysing in last week's lessons on Reading an Image and media codes (RBK 50 Cent and one of your choice). 1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? Preferred reading-It suggests that people who have made bad choices in life are able to change their action.The use of the fingerprints do show that identity does stay with you physically.However the actions you do now can change who you are in the future. Negotiated reading-The negotiated reading could be that Reebok presents 50 cents as a criminal or a gangster because of how he is dressed.However having a famous figure subverts this because 50 cents influences people into buying Reebok products. Oppositional reading-People may be against this advert because it links to violence.As well as this people may interpreter that the violence and actions you commit d...
