Reading an image - media codes

 1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes.

Technical codes-highkey lighting,close up shot adds intensity.The staged shot shows him looking into the camera,monochrome highlights how his eyesbrows are furrored.The two images stuck together displays his present and past.

Written/verbal code-anchoraged text has 'o's filled in,scmbolic of gunshot wounds that have faded.The title/slogan reflects his past-same line but mirrored.Limited edition product is unclear of what is being advertised.

Narrative-enigma-slogan,fingerprints unaware of backstory,monochrome shows a mystery action-police involvment 50 cents identity 'no plan b'-unknown future actions or trajectory (next event hold).

Symbolic/non-verbal code-facial expressions are very serious,colour scheme is dull,bleak history of crime,slogan excludes confidence strength and fingerprints link to history,logo is accosiated to celebrity culture identity and fashion brands in the 80s/90s,idol to fans,rags to riches,reinforces capitalist ideology.

2) Next, analyse a print advert of your choice using the same media codes: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Make sure you add your chosen print advert using the 'Add image' button in blogger (use Google Images to find the advert first and save it to your pictures or downloads).

Tehnical code-highkey red lighting is very eye appealing to consumers as it enhances the burgers.The low angled shot of the burger makes it appeal bigger and better as it towers over.The lighting seems to hit the top of the burgers in order to make them look much more appetising to consumers.This is a tactic in order to make them be more likely to buy the burger.

Written/verbal code-"Im loving it" is used as a branding campaign in order to lure customers into mcdonalds.A use of the description of the name of the burgers is very convinent as it allows customers to easily find the food they want because they know the name and the picture of it.The use of alliteration such as 'Big.Beefy.Bliss' helps as imagery because it causes us as the audience to think of the taste of the burger.

Symbolic/non-verbal code-The burgers are a non verbal code because they are appealing to the eye.They are big and are the centre image of the print advert.It allows the attention to be all over them and their features.The juciness of the pattys,smoothness of the cheese and the greeness of the lettuce all appeal to audiences in order to make them more likely to eat the burger.

Narrative code-enigma code-people question if the burger is actually really that juicy big and soft.This is because due to social media people can think this is a false apperance.However influence also creates an enigma code because if people see their favourite influencers trying the burger they are more likely to try it.